There are more than 2 billion websites on the web by the end of 2019. Competition in almost every niche is constantly rising and doesn’t seem to slow down in the near future.
Everyone in the same niche tries to rank for the same keywords. They go to keyword research tools to seek keywords suggested by these tools.
I am also utilizing the same process as everyone else does. It is completely fine to do so. But this shouldn’t be the only keyword strategy if we want to attract organic traffic from the search engines to our website.
I’ll change your preconceived notions with keyword research. You’ll be a keyword hero tapping the unknown keyword treasury once you read up this post.
How can we outsmart the competition with the keyword research?
If you have high authority, well-established website, you have good chances to rank even for the toughest keywords in your niche. Because you’ve published hundreds of pages of great content, and there are many websites linking to your site.
If your website is just as above described, you may ignore this post. Because you are already doing well to rank for the keywords everyone else is pursuing.
I want to help those people who don’t have an authority website or don’t have backlinks to help them rank on Google quickly.
I’ll mention a strategy that hardly anyone else is using. The strategy that will skyrocket your organic search traffic. I’ve never seen any “SEO guru” or any other blog discussing the strategy I’ll share with you.
The strategy of ranking for unknown keywords. What do I mean with “unknown keywords”?
Keywords that keyword research tools don’t show they exist. If you plug these keywords into the keyword research tools you will most likely notice there is zero search volume.
We want to target keywords people are searching but tools don’t know if they exist.
How To Find Unknown or New Keywords?
Every search term has a keyword adaptation period. First, a few people mention it in their content, then the remaining part of the community embraces it as keyword and creates content around these words.
For instance, I use a term called “keyword freshness” in my content. A phrase doesn’t mean anything today. I just brainstormed while having my morning cup of coffee.
When I make a Google search, Google can come up with only 287 results by the time I write this post. It means Google has no idea what is this term.
If there is no result means no one is searching for it right?
No, it is not right, there is a certain amount of search volume that Google doesn’t know what results to bring for that search query. It is very likely Google shows search results that don’t have any combination of that phrase.
People are actively searching for it. Why?
Because, If I think it can be a good keyword, it means there are chances of people searching for it.
“Keyword freshness” describes how recently a certain keyword started to appear in the content published on the web.
We have created a description of a new term. There are chances to be a featured snippet in Google search results for this term.
We have created the term “keyword freshness” but what to do next?
We want to create other keywords such as “keyword guru”. Do you see what I am trying to do?
If people make a search that is a phrase match with our keyword, Google will most likely list our page on search results. If they search with a long tail phrase including any combination of the words of “keyword” and “guru”, we still have chances to rank for it.
By implementing this strategy you automatically fill the keyword gaps and help Google to have more relevant content in its index.
Ideally, each and every post we publish should be a keyword basket includes the terms people are potentially searching for. In order to do that, we need to invest our time analyzing keyword ideas not by using tools but our creativity.
I highly suggest you keeping a keyword journal to note your findings to include in any relevant content you develop in the future.
How targeting unknown keywords differ from “Keyword Jacking”?
Keyword jacking is analyzing the competitor website with a keyword tool and including their keywords in our content.
It is a good strategy that I have in my arsenal. However, It tends to ignore the juiciest part of the organic traffic. The part no one target.
Also, it doesn’t have the potential to come up with new keywords but rather competing with our competition with their keywords.
My strategy, on the other hand, targets user intent not depending on how much search volume tools suggest it exist.
Bonus Tip: Always make sure you don’t include any keyword in your content more than it is necessary. If you do so, your content will be labeled as spam by the search engines.
Make sure your keyword frequency or the intervals you repeat a certain term is natural for the human reader. In fact, we are targeting increasing user experience rather than fooling Google bot. Keyword stuffing is a part of Google’s webspam algorithm that you definitely don’t want to trigger.
What Are The Potential Benefits You Get?
No Long Form Of Content Needed
You will not need to develop a long-form of content. Because you will not be in the same pool of competition with the others in your niche.
High Novelty Score
Since you create an unusual content by adapting new keyword opportunities, that include new ideas, you will have uniquely valuable content that will be rewarded by Google with a high novelty score.
Position Yourself Out Of The Radar Of Your Competition
You will be out of the radar of your competition. You will get organic traffic from the search terms that most people think there is no search volume to include in their content.
Receive Organic Backlinks
Since your content is rich in new keywords and ideas people will naturally link your site as the resource. Needless to say, it will increase the authority of your site in return make it easier to rank for more difficult keywords.
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If you want to use keyword tools you can checkout my list of best premium keyword tools.