We have already made a comprehensive review of SEMrush earlier. I would recommend visiting that post if you want to know all the functionalities of SEMrush that may help to take your SEO campaigns to the next level.
Today we will talk about a specific tool of SEMrush called Domain Overview.
Before we start talking about this great tool, I would highly recommend signing up SEMrush free trial to experience all the great features of it by yourself.
Keywords by Country & Traffic Trend
The domain overview tool shows you from what countries your website gets traffic. This information can be particularly important if you have country-specific SEO campaigns.
Even if you don’t run a country-specific SEO campaign, having traffic from Tier 1 countries is much more valuable for many reasons.
Tier 1 countries are those who have the highest purchasing power. They are more likely to be converted into buying customers.
The tool provides you a visually satisfying chart represents the distribution of your traffic from the world countries.
This data can be further segmented for organic and paid search separately.
You can see the top organic keywords that bring traffic to your site.
Here are some other information tool provides you about your organic keywords,
- Keyword position
- Search volume
- CPC bid estimate
- Percentage of traffic
Organic position distribution illustrates how your keywords are positioned in SERP.
Main Organic Competitors
Here is a screenshot from Domain Overview that shows the main organic competitors. These are the websites that are targeting the same group of keywords competing with each other.
If you click on the “view full report” you can have a more comprehensive list rather than a summary of a few competitor sites.
Competitive Positioning Map
The competitive positioning map feature is a really smart feature SEMrush presents.
It gives an estimation of the number of organic keywords with the amount of traffic they bring.
If you look at the above image, Amazon ranks relatively more organic keywords than Pinterest. However, the amount of traffic Amazon receives from those organic keywords is much higher.
This data may be particularly useful to understand if our ranking keywords on SERP performing well enough to bring a good amount of traffic to our site.
Branded vs Non-branded Traffic
The tool further segments organic traffic coming from either branded or non-branded searches.
It plots the data as a line chart representing the change percentage of branded traffic trends over time.
The advertising research section focuses on paid traffic but provides the same type of information provided in the “organic research” section.
Main paid competitors
The main paid competitors section provides information about competing websites for paid traffic. It has a competitive positioning map chart as in the organic research section representing the amount of keyword ranking in accordance with the traffic site receives.
Sample Text Ads
Domain overview provides you the text ads for any domain you type in. However, if the tool cannot find any ads, it doesn’t mean the website is running no ads.
Sometimes ad volume if not much may not trigger the tool to provide you accurate measuring. However, it works most of the time quite accurately.
The domain overview shows you the backlink profile of your selected domain. The type of backlinks (text links/frame links/form links/image links) and (dofollow/nofollow) information is also provided.
Top Anchor Text
Other than the backlinks by itself, the information of anchor text that backlinks use is also provided.
Another great information tool provides the number of indexed pages together with the number of backlinks pointing to each page.
You can also find the display advertising competitors in your niche together with the number of ads they currently run on various networks.
Sample Display Ads
Sample ads as its name suggest a collection of sample display ads running for your selected domain.
SEMrush is capable of offering many more functionalities. I would recommend you try out yourself to see how it can help your SEO.