What is Keyword Magic Tool?
Keyword magic tool is an advanced keyword research tool developed by SEMrush to create profitable SEO and advertising campaigns.
You can access the tool from your dashboard by following this path:
Dashboard > Keyword Analytics > Keyword Magic Tool
Once it is clicked a very simple search bar is displayed. Although the tool looks quite humble, it is very powerful to find the most lucrative keywords that will take your campaigns to the next level.
There are over 4.5 billion keywords in their database according to SEMrush. It is a huge database you should definitely capitalize on.
When you start to plan any content marketing strategy or PPC campaign you need to know where is the competition and what are people searching for in that niche.
You should know exactly what are those long-tail keywords your competitors didn’t tap them yet. As well as questions, exact matches, phrase matches or semantically related search terms.
The keyword magic tool helps you pinpoint those keywords and customize your keyword research.
How does It Work?
Once you type your keyboard in the search bar and choose the country you are competing with the other websites, you simply hit the search button.
It is as simple as that.
I have made an example search as you can see in the above screenshot.
Keyword Magic Tool returned the search volume of my targeted keyword together with all other long-tail variations. Obviously, the list is long, as you can see only for the “parasailing” keyword the tool provided 13,030 results with a total monthly search volume of 341,710.
These numbers are for broad match keyword search results. You can narrow down the results by using match filter as phrase match, exact match or related keywords according to the goals of your campaign.
If you want to use the advanced search functionality you can further filter results by using the criteria mentioned below:
Words count: Used to find long-tail keywords, you can specify how many words your long-tail keywords should consist of.
Search volume: This is the monthly search volume. It is handy to know if our keyword has a sufficient amount of monthly searches.
KD % (Keyword Difficulty): An estimation of how hard it is to outrank your competitors when targeting certain organic keywords. (60-80% are realistic keyword difficulty to target for most people.)If you manage to find relevant keywords with relatively high volume and keyword difficulty below 60%, those keywords can be very lucrative as well.
CPC (Cost Per Click): The estimation of how much advertisers pay to bid on a certain keyword.
Competitive Density: It is a measure of competitiveness for any given keywords.
SERP Features: It is used to find keywords that may help us to rank for the SERP feature or featured snippet.
Results in SERP: How many SERP results are listed by Google in a result of the search process for a given keyword.
Once you have completed the keyword research process, send your findings to the Keyword Analyzer. It’s a kind of keyword repository where we can monitor keyword metrics in real-time and refine our keyword list based on that information.
What benefits The Tool Offers For Your Campaigns?
Keyword magic tool can provide you millions of keyword suggestions that would be almost impossible for you manually discover.
It provides advanced filters to spot your targeted keywords in semantically related groups, which are automatically generated from each seed keyword.
Q&A sites like Quora & Answerthepublic are very popular keyword research resources in the SEO community for one reason.
Because questions are usually those long-tail keywords people ask on Google to get a response.
If you plan to target questions people ask day to day basis as your main keywords, the tool can also present you this information under Questions.
The tool runs a deep analysis to bring up the most relevant keywords for your business.
The basic idea behind any type of successful keyword research process is finding the most relevant keywords with the highest search volume and the lowest competition possible.
- Use H1 for your short-tail keywords
- Use H2 for your mid-tail keywords
- Use H3 for your long-tail keywords
Finally, you can export the results shown on your dashboard to the PPC keyword tool or to Excel.
If you want to learn how you could use SEMrush to improve your SEO and advertising campaigns you can read the following posts as well.