SEO Tools

Is SEMrush worth the purchase?

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What is SEMrush used for?

SEMrush is a browser-based SEO tool packed with multiple functionalities to make SEO tasks more efficiently. It has different toolkits for SEO, advertising research, social media, content marketing, and competitive research.

It is the go-to tool for internet marketers who wants to make a competitor analysis. It is very well recognized since it provides very in-depth, detailed and segmented reports for a site audit, and backlink analysis.

I am not going to mention in this post what features it offers.

If you want to know all the features SEMrush offers, I would recommend reading my comprehensive SEMrush Review post.

How much does it cost?

SEMrush has 4 different plans to respond to the SEO needs at different scales.

SEMrush monthly pricing

Monthly subscription plan pricing

  • Pro: $99.95 per month
  • Guru: $199.95 per month
  • Business: $399.95 per month
  • Enterprise: Contact SEMrush for pricing information

Yearly subscription plan pricing

  • Pro: $83.28 per month
  • Guru: $166.62 per month
  • Business: $333.28 per month
  • Enterprise: Contact SEMrush for pricing information

The above shown monthly prices are available only when a yearly subscription plan is purchased. In my calculation, each plan becomes %20 cheaper if billed yearly.

They offer a trial plan you can signup to experience Pro Plan 7 days for free.

Which SEMrush plan should you choose?

Pro plan

It is the most basic plan SEMrush offers. It is good to meet with the needs of freelancers, beginner affiliate marketers, and SEOs with a tight budget. It allows running your SEO, PPC and SMM projects with 40+ advanced tools.

Even the Pro plan is quite comprehensive in terms of functionalities it provides. It can inform you about your competitors’ traffic sources, backlinks information, social media results, and organic keywords.

If you are not providing SEO services, but you have only 1-2 websites to work with, Pro Plan is well enough to serve you.

Guru plan

It is the right match for growing market agencies.

It has all the pro plan features plus:

  • Content Marketing Platform
  • Branded reports
  • Historical Data
  • Extended limits

I think this plan potentially provides the best value for the investment. SEMrush recommends it as their most popular plan by informing on their site 64% of its users choosing the Guru plan.

Business plan

It is a good match for SEO agencies, eCommerce projects, and reputable brands with an extensive online presence.

It has all the Guru features plus:

  • White-label reports
  • API access
  • Extended limits and sharing options
  • Google Data Studio Integration

Enterprise plan

Enterprise plan provides custom solutions to fit the marketing needs of any specific business. There is no pricing information provided for this plan on the SEMrush website. You will need to contact the company for a quote if you consider choosing it.

This plan offers all features counted above, additionally:

  • Custom keyword databases
  • Custom limits
  • Unlimited crawling of large websites
  • On-site training
  • And other add-on features upon request

Depending on your needs you can upgrade or downgrade between SEMrush subscription plans anytime you want.

SEMrush is very confident with the quality of the product they offer. If you are not completely satisfied with the product, you may ask your money back in 7 days from your purchase.

SEMrush has no hidden fees or contract obligations that enforce any long-term commitments.

Is it really worth the investment you make?

I use SEMrush on a daily basis for almost every SEO task I do. Because it is like a swiss army knife of SEO tools. Capabilities it provides are very versatile and powerful.

If you are doing SEO, you already know there are many things to be done right to have a competitive advantage. You will need to do many tasks including backlink analysis, keyword research, and organic ranking tracking.

It is nearly impossible to do SEO efficiently without using tools. Also, most SEO tools are marketed separately that you will need to do multiple purchases to have an arsenal of necessary tools.

If you make a simple calculation by combining the costs of all necessary tools, you will quickly find out tools cost expensive purchased separately.

Also, using separate tools for each task is not going to be an efficient way of doing SEO. Since all data are going to be provided by a different tool, you will not be able to centralize information by gathering the outputs provided by the tools.

If you would purchase separate tools to do all these SEO tasks you would need to spend a large sum of money every month.

It would also take a lot of time and effort switching between the tools while SEMrush offers entire information you need in one dashboard.

If you haven’t purchased any SEO tool before, you should definitely invest in SEMrush. It allows you to do organic keyword research, competitor analysis, backlinks analysis and many other powerful functionalities.

Is it worth the monthly payment of $99.95?

Let’s talk about the facts, not everyone can afford a $99.95/month payment for an SEO tool. Unless you make a decent amount of money from SEO, it is a hefty amount of sum to pay.

However, it doesn’t mean SEMrush doesn’t worth it. In fact, It worths every penny invested on it. If utilized smart, the ROI it will give you is very high.

I have used many different SEO tools. Most of them cannot even be compared with SEMrush in terms of the quality and the capabilities offered.

What payment methods do they accept?

They accept different payment methods:

  • All major credit cards (including Visa, MasterCard, Discover, American Express)
  • Wire Transfer (upon request)
  • Check or Money Order (the US only; upon request)

Here is more information you may be interested in knowing about SEMrush:

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