Keyword tools exist to simplify the keyword research process for us. Making keyword research without tools is like building a home without a drill machine. It is still somehow possible to do it, but not the most efficient way of doing it.
Competiton for websites to rank on Google is bigger than ever before. Everyone chasing a similar set of keywords from different angles. Can you really afford not having a high-quality keyword tool that helps you leverage your content marketing efforts?
I don’t know your answer, but I cannot. My time and energy are more valuable to me than money.
I can relate to the fact that not all of us can afford paid keyword research tools. That is totally normal since not everyone doing content marketing at the same level. However, investing in a high-quality tool is invaluable as soon as the conditions are in your favor.
Isn’t free keyword tools well enough?
Free Keyword tools are all right. Google’s keyword planner and Ubersuggest can help you do basic keyword research. They both provide you essential keyword metrics you need to set up a campaign.
What are those metrics?
Monthly keyword search volume and keyword difficulty estimation. This information is usually enough.
However, if you need more sophisticated information like your competitor’s organic keywords, LSI keyword groups, average keyword density in Google’s first 10 positions, etc., you’ll need more advanced tools.
For example, if you want to learn your competitor’s organic keywords or need to track keyword position changes, free tools can’t help.
While Ubersuggest has recently added some features that mimic paid tools, its capabilities are limited to a certain extent.
I’ve put together great keyword tools that will really make keyword research tasks a piece of cake for you.
SEMrush (try 7 days for free)
SEMrush performs keyword research at a very scientific level. It deep crawls the web to find niche related long-tail keywords that have low competition.
The findings of the research process can be sorted by search volume, keyword difficulty, competitive density, and the number of results in SERP. You can also define your preferred keyword match type (broad match or exact match) to change the targeting.
The major benefit of SEMrush is its ability to estimate how hard it is to outrank your competitors for your selected keywords. By using this knowledge, you can target only set realistic targets to achieve.
Do you need to track changes in your keyword ranking positions?
SEMrush can help.
Can you imagine how difficult it could be tracking changes in your keyword rankings if done manually?
If you target a few keywords only you can manually spot where your website ranks for a given keyword. However, if you have many keywords this task could be really daunting for you.
I am going to reveal probably the biggest advantage of doing keyword research with SEMrush.
Every website has a certain amount of domain authority. To get organic traffic from a keyword, it’s not just the keyword competition, and the search volume matters.
Your domain authority is also a key factor that affects your chances of ranking for a keyword.
SEMrush automatically researches SERP results to make an educated estimate of what keyword difficulty you should be pursuing.
For example, if you target a certain keyword and all the websites ranking for that keyword have very high domain authority, SEMrush tells you that it’s going to be hard for you to rank for that keyword.
If you want to find a relevant niche, low-competition keywords Keysearch Starter can help. Its affordable price is the main advantage of choosing it over its competitors.
It has a very user-friendly interface that is completely beginner-friendly.
As in all the other tools, it has keyword difficulty checker and keyword suggestion features.
It offers you multiple ways to tap low competition keywords. You only need to type your seed keywords and it will return hundreds of related keywords with search volume, CPC & PPC data.
According to their website, there are more than 1 billion keywords in their database.
Although it is a more humble tool compared with SEMrush it can still allow you to spy your competitor’s organic keywords.
All you need to do is typing your domain to start with. Keysearch Starter will analyze and list in detail what your competitors are ranking for. Using this information, you can quickly divert traffic to your site by stealing from your competitors.
Although it is a keyword tool it is capable of doing backlink analysis and, SEO audit. It also has API support and white-label reporting.
If you are creating video content their YouTube Research feature can be interesting for you.
SpyFu offers a high-quality keyword search tool that has interactive reporting. It is a great option to be used both for organic SEO and PPC/CPC campaigns.
It can be an Ahrefs, or Majestic SEO alternative since it is much cheaper.
According to the SpyFu company website, their tool can track more than 80 million websites and 5 billion search results.
They use a cutting edge technology digs really deep on the web to find super targeted low competition keywords for you. Including these keywords in your campaigns can give you a competitive advantage.
There is no doubt SpyFu truly runs an intelligent algorithm to bring your site the laser targeted traffic you need to improve conversions and sales.
As its name suggests you can spy your competitor’s organic keywords to leverage their power in your favor.
You can download your competitor’s top-ranking keywords and add all of them to your SEO campaigns. It is done simply by copying and pasting this data. It allows you doing an unlimited amount of keyword research in your plan as opposed to other tools that have limitations.
It has unlimited export and full historical data access features that will save you time and money.
It is one of the best Google keyword tool alternatives to generate targeted traffic ideas. You can filter reports by search volume, CPC, keyword difficulty, and CTR.
It has a PPC grouper tool that lets you paste a list of keywords to organize them into groups, and add CPC, search the volume data to them.
I think the PPC ad testing module is particularly useful to learn the secret tricks of successful advertisers. In this module, you can find the results of every ad test ever run. Learning from previous data can significantly shorten the path to success for you.
The SEO keyword ranking history of Spyfu allows you to track the ranking history of any webpage on a keyword. You can find out how changes to your website or algorithmic updates have affected your website.
In summary, if you want to find the core niche keywords instead of the smaller money keywords, SpyFu is your best bet.
AnswerThePublic is an inspirational automated auto-complete tool that works just like Google Autocomplete. However, It has major advantages over using Google Autocomplete.
Once you type your seed keyword in the AnswerThePublic search box and click the “get questions” button, it presents you a number of suggestions that represent popular search terms. Results are represented with a visual keyword cloud around a given seed keyword.
Although AnswerThePublic is a keyword research tool, it works quite different than all other tools we have discussed above.
It is targeted to find real questions people are actively asking on Google. These questions are important because they are long-tail search queries with low competition.